Source：Asian Journal of Middle Eastern and Islamic Studies，Volume 13，No.3，Jun. 2019

Abstract：In recent years, China has vigorously promoted the implementation of the Belt and Road Initiative (BRI). As a key area of communication among peoples, tourism has become an important aspect for cooperation between China and the countries along the ‘Belt and Road’. China established the Ministry of Culture and Tourism in 2018 to promote the cultural and tourist industries, providing important support for their development. Meanwhile, Turkey has abundant religious and cultural tourism resources, and it is actively tapping the Chinese market, hoping to attract more Chinese tourists. This has laid the foundation for tourism cooperation between the two countries. In 2018 the Year of Turkish Tourism was celebrated in China. Within the year a series of cultural and tourist activities by Turkish organisations were carried out in various Chinese cities for the purpose of enhancing the appeal of Turkish tourism. Despite the outstanding advantages of Turkey’s tourist resources, its unstable security situation and political disputes between the two countries have negative impacts on tourism cooperation. Moreover, Turkey’s domestic tourist industry is facing a shortage of measures to effectively meet the language needs of Chinese tourists, which also inhibits the willingness of Chinese tourists to travel to Turkey.

Keywords：Belt and Road Initiative；China；Tourism；Turkey